Hi there!
I'm Chris, a marketing leader with 7+ years of hands-on experience growing protocol adoption and driving revenue in web3 protocols.
I thrived in any type of environment and I love data-backed storytelling and strategic outreach. Through the years, I have mentored cross-functional teams and created campaigns that moved the needle and built brand loyalty.
Work
Analog: 11-month incentivized testnet
Positioning, quests on Galxe, Intract and Talisman, PR and educational threads. 360K+ quest participants, X followers from 30K to 435K.
Launch coverage ↗
Aura Finance: the Chakra Alignment series
Protocol updates written so non-technical readers could follow them. Top 20 DeFi protocol by TVL three months after launch. I also created the purple frog mascot.
Blog ↗
Cascadia: whitepaper and community architecture
A three-stage narrative for a cybernetic Layer-1. 25,000+ downloads in month one, 50,000+ Discord members. The project didn't go past devnet.
Experience
Senior Marketing ManagerDarien Advisors, remote Apr 2022 to present
- Architected a content strategy that grew website traffic by 60% and qualified leads by 35% within 6 months
- Manage all social channels, responding to 500+ client inquiries quarterly and cutting complaint resolution time by 50%
- Maintain a rolling calendar of 50+ blog posts, earning 4,000 monthly reads and lifting backlinks by 20%
- Co-led cross-channel campaigns with Sales, generating a 25% lift in call sign-ups and a 10% increase in SQLs
- Produced and hosted 10+ webinars, attracting 2,500+ registrants and converting 15% into clients
Lead Content ManagerAnalog, remote Mar 2024 to Feb 2025
- Designed an on-chain content campaign contributing to a $26M funding round, with 30 SEO-optimized pieces driving 50,000+ unique visits
- Grew X followers from 30K to 400K, launched targeted social ads, and hosted community AMAs that formed real investor relationships
- Boosted weekly active wallets by 16% and coordinated 25 rapid-response launch-day posts, averaging 50% higher engagement than baseline
- Tracked CTR and conversion, iterating creative to lift ad performance by 25% within three weeks
Marketing & PR/Comms ManagerBABB Group Ltd, remote Apr 2023 to Apr 2025
- Transitioned from technical writer into marketing and PR/Comms, driving a 120% increase in engagement and securing partnerships with Clearbank and Modulr
- Drafted and onboarded 30+ ambassadors and KOLs, adding 4,000+ new investors within weeks of launch
- Ran twice-weekly marketing calls with product and core teams, shaping weekly operations
- Raised app-driven revenue 15% month-over-month and click-through rates by 33% through targeted, feedback-driven campaigns
Marketing Lead, EditorThe Moon Mag, remote Feb 2023 to Apr 2025
- Directed a team of five writers publishing 200+ articles a year at a 99% on-time rate
- Edited every piece, cutting revision cycles by 30% while holding a sub-1% error rate
- Built an editorial calendar around industry events, lifting monthly pageviews by 25% and subscribers by 400 (25% YoY)
- Syndicated content across LinkedIn, X and Telegram, helping onboard 4,000 additional members
Lead Researcher, CothorCascadia Foundation, remote Aug 2022 to Sep 2024
- Drafted the first 30-page whitepaper on neocybernetics and a Layer-1 blockchain; 25,000+ downloads in month one
- Wrote and edited 100+ technical GitBook articles rated highly for readability by the engineering team
- Launched a weekly interview series that lifted Medium traffic by 75% and signups by 20%
- Introduced Coordinape to manage rewards for 100+ contributors across 16 cycles with zero payout errors